Are you struggling to rank your website on the first page of Google? Have you tried multiple SEO strategies but still haven’t achieved the results you’re looking for? If so, it might be time to take a closer look at your keyword research process.
Keyword research is the foundation of any successful SEO strategy. By identifying the right keywords to target, you can create content that your target audience is actively searching for and improve your website’s visibility on search engines.
How to use Squirrly’s Keyword Research Tool to find the best long-tail keywords for your website using our keyword research template
Step 1: Enter a Keyword
The first step in any keyword research process is to enter a keyword that matches your business. When selecting a keyword, it’s important to choose a specific phrase that contains two or more words. This will help you avoid competing with industry-leading sites that typically populate the first page of Google.
For example, if you run a jewelry store, don’t try to rank for the keyword “jewelry”. Instead, focus on more specific keywords such as “fine jewelry for women”.
To get started with Squirrly’s Keyword Research Tool, navigate to Squirrly SEO > Keyword Research > Find Keywords from your WordPress Dashboard. Then, enter your chosen keyword in the dedicated field.
Step 2: Select Your Target Country
Once you’ve entered your keyword, you can select the country you want to rank for. Squirrly’s advanced algorithms will reveal top keyword opportunities and associated data based on your chosen country.
By selecting the country you want to rank for, you can focus on your target audience and create content that resonates with them. Simply select the country you’re interested in from the drop-down menu and click on “Next.”
Step 3: Select Similar Keywords
When using Squirrly’s Keyword Research Tool, it’s crucial to perform targeted keyword research for your country to ensure you’re attracting the right audience. One way to achieve this is by selecting other keywords suggested by Google and Bing from the list of keywords that appears on your screen, which can help you identify additional keywords that your target audience is searching for.
Keep in mind that each keyword you choose from the list of similar keywords will take up a keyword research credit. It’s not mandatory to select similar keywords, but it can certainly be helpful in optimizing your keyword research process with our keyword research template.
Step 4: Do Research
After you’ve selected the similar keywords you want to research, click the “Do Research” button. This will reveal insights about around 10-20 results to cut down the processing time.
If you want to perform a more complex, deeper research, you have the option to Do a Deep Research and get insights for up to 50 keywords. However, deep research requires having a Business account.
Step 5: Analyze the Results
Once you’ve completed the keyword research process with our keyword research template, you can analyze the results to determine which keywords are worth targeting. The Keyword Research Tool provides valuable data such as competition, search volume, and recent discussions.
Competition is the most important metric to take into account when analyzing a keyword’s potential. By looking at the top 10 sites that rank on Google for that keyword and their level of authority, you can determine whether you can rank your pages for specific keywords.
Search volume shows you what keywords and topics your customers are actively searching for on Google. This metric allows you to create content that your target audience is looking for and increase your website’s visibility on search engines.
Discussion shows you how popular a topic is on social media. This can help you identify trending topics and create content that resonates with your target audience.
Step 6: Use Squirrly’s Briefcase Feature
After you’ve identified the best long-tail keywords for your website, it’s important to stay organized and build a strategy around your main keywords. This is where Squirrly’s Briefcase feature comes in handy.
Briefcase provides a simple way to keep your best keyword opportunities in a dedicated, single place. You can assign labels to your keywords to organize them into tighter groups and build winning SEO strategies.
To access Briefcase, navigate to Squirrly SEO > Keyword Research > Briefcase from your WordPress Dashboard. From there, you can add keywords to Briefcase and assign labels to them.
By assigning labels to your keywords, you can organize them into groups based on the different stages that shape your customer’s journey or based on search intent. This can help you create targeted content that resonates with your target audience and increases your website’s visibility on search engines.
Step 7: Optimize Your Content
Once you’ve identified the best long-tail keywords for your website and organized them using Squirrly’s Briefcase feature, it’s time to optimize your content. Squirrly’s Live Assistant provides real-time optimization suggestions as you write your content, ensuring that your content is optimized for your target keywords.
To access the Live Assistant, simply navigate to the post or page you want to optimize and click on the “Squirrly SEO” tab. From there, you can enter your target keywords and start writing your content.
The Live Assistant provides optimization suggestions for factors such as keyword density, meta description, and title tag. By following these suggestions, you can ensure that your content is optimized for your target keywords and has the best chance of ranking on the first page of Google.
Keyword research is the foundation of any successful SEO strategy. By identifying the best long-tail keywords for your website using our keyword research template, you can create content that your target audience is actively searching for and improve your website’s visibility on search engines.
Squirrly’s Keyword Research Tool provides valuable data such as competition, search volume, and recent discussions, making it easier than ever to identify the right keywords for your SEO strategy. Additionally, Squirrly’s Briefcase feature provides a simple way to stay organized and build a strategy around your main keywords.
By following these steps and optimizing your content using Squirrly’s Live Assistant, you can increase your website’s visibility on search engines and drive more traffic to your website. So what are you waiting for? Start using Squirrly’s Keyword Research Tool today and take your SEO strategy to the next level!