Terms of Use for our Affiliate Program

The Squirrly Affiliate Program was created to provide custom affiliate and referral programs for companies and individuals who wish to promote Squirrly company products (such as Squirrly SEO, ContentLook, Squirrly Social) and earn a commission. Thank you for visiting us. The following Terms of Service outline your obligations and rights while using Squirrly.

Terms of Use.

25th Feb 2019

  •  added updates to Acceptance and Products you can sell VIA affiliate program.
  • added updates to User Conduct (also explaining a bit how affiliate links work)
  • re-structured the whole Payments section
  • added a new section: sales funnels you can create, tracking and checkout page. (and virtual drop-shipping)
  • added updates to Eligibility
  • added updates regarding Copyright

1) Acceptance

The web pages and content available at Squirrly.co, my.squirrly.co, in the WordPress SEO plugin, and everything which is included in Services (or Squirrly Services) inside the Terms of Usage Agreement of the Squirrly Company, altogether referred to as site (“Site”), are owned and operated by Squirrly Limited (“Squirrly”, “We”, “Our”, “Squirrly Company”).

By accessing or using any part of our Site, you (“User”, “You”) signify that you have read, understand, and agree to be bound by these terms and conditions (“Terms”, “Agreement”, “Affiliate Agreement”) whether or not you are a registered user of Squirrly.

If you do not agree to all the Terms set forth in this Agreement or our Privacy Policy, then you are not fit for this program and you should quit the program altogether. Do not join the program if you do not agree to all the Terms.

Squirrly reserves the right to change, modify, add, delete or replace any part of this Agreement at anytime, at our sole discretion, and without further notice. If this Agreement is changed for any reason, those changes will be posted to this page along with the date those changes were made. User is responsible for reviewing and regularly checking this Agreement. Use of the Site following any changes to this Agreement constitutes your acceptance of the updated terms.

If you accept these Terms, you also accept that we will contact you based on your answers to our affiliate forms to discuss further options and to expand our relationship. You accept to reply to those messages. They will contain new opportunities which we may make available for Development Agencies, SEO Agencies, Social Media Agencies, Web Developers, Freelancers, Personal Brands, Podcasters, Youtubers, Trainers, Coaches.

Please read these Terms carefully before using the Site, as they contain important information regarding your legal rights, remedies and obligations in connection with your use of the Site.

Also, by participating as an affiliate you, the User, declare acceptance and agreement to all the terms in our Terms of Use section.

2) Eligibility

Use of this Site and registration to become a member is void where prohibited. This Site is intended for users age 17 or older. Any registration by, use of, or access to the Site by anyone under the age of 17, is unauthorized, strictly prohibited, and in violation of this Agreement.

3) User Conduct

User understands and agrees that the Site is available for commercial use and you may be subject to Federal, State and Municipal rules, laws andregulations outside of this Agreement should you not be in compliance with any such rules, laws or regulations.

User agrees to not use the Site for any purpose that is unlawful or prohibited by law, this Agreement, or any purpose not reasonably intended by Squirrly.

By using Squirrly, and participating as either an affiliate or company you are to adhere to the following rules of conduct:

  • You agree that this service is provided on an “as-is” and “as available” basis. Your use is at your own risk. Our site and your affiliate panel may, from time to time, be inaccessible due to server upgrades and maintenance.


  • All analytics, statistics, sales tracking and monitoring will be collected and calculated by the iDevAffiliate program we use at Squirrly for our software products and FastSpring payments (our third party payment integrator and reseller of Squirrly products), and will be the only valid statistics used to compute commissions. This will make you rest assured that the calculations are objective and done by third parties, using advanced cross-domain and cross-browser tracking methodologies.


  • Absolutely no spamming will be tolerated. Any evidence of spamming may lead to absolute removal (your removal) from our platform.


  •  You must be the owner of the URLs being represented in the affiliate panel for your account or have express written permission from the company. This affects the affiliate links themselves, not the end-pages you point to (eg. wpmails.com/alex.html is an affiliate link ; whereas: alex.com/seo-products-2019 or: apple.com/squirrly or whatever site could very well be the end-page that users entering wpmail.com/alex will be re-directed to).


  • You must agree that Squirrly will not be liable for any damages, direct or indirect and Squirrly will be held harmless for any losses you may incur.


  • User may not, under any circumstance, create instances of negative publicity for the Site and the Squirrly Company. User may not spread fake news, or any type of fake information about the way in which the Site or the Product works. In any such violation, the Site and the Squirrly Company may at any time remove User from the agreement, shut down User’s account, materials, URLs and no further payments will be made to that User from that day forward (including the day when the violation has been presented by Site and Company to User, and including all current un-claimed and un-paid commissions in the affiliate account)


  • User will NEVER, under any circumstance, use keywords like “Squirrly coupon”, “Squirrly discount”, “Squirrly Deal”, “Squirrly Offer” to rank pages on search engines. If user decides to use such keywords inside the page where User presents an offer or coupon validated by the Site, then that page needs to be non-indexable by search engines, either by entry in robots.txt or by use of a no-index tag. If user is unsure what this means, User needs to avoid any such keywords in User’s marketing materials, sites and any digital content. Failure to comply with this section of the agreement will remove User from the agreement, shut down User’s account, materials, URLs and no further payments will be made to that User from that day forward (including the day when the violation has been presented by Site and Company to User, and including all current un-claimed and un-paid commissions in the affiliate account)

4) Closing Accounts

  • We reserve the right to cancel your account, close your affiliate panel and immediately deactivate all urls, links and marketing and advertising materials created on our site, with or without cause, at our sole discretion.


  • If you wish to close your account, you must email us at [email protected] .Upon such notice your URL will be deactivated and your logos, banners, affiliate and commission lists will not be available for your use and cannot be recovered.

5) Copyrights and Your Content and Logos

  • Squirrly will make no claims to the intellectual property provided and created by you and your company. Of course, every single aspect created by your company must be made according to the Terms here in this agreement, the Terms of Usage of the Squirrly company and to the Brand Guidelines and brand books of each product.


  • All other images, text, content, statistics, analytics and information is copyright of Squirrly, All rights reserved.

6) Pricing and Plans

  • We reserve the right to modify, alter, create, or discontinue our plans collectively or individually.

7) Payment from Squirrly

7.1) Definition of end-user that your affiliate links bring to us.

For the purpose of this Affiliate Agreement, we will refer to a customer that you bring to the Squirrly Company (or to Site) as a New Affiliated Customer.

For each New Affiliated Customer you refer to us, you can earn money based on commission attributed according to the payment that the New Affiliated Customer made and section 7.5 of this Agreement.

You may NOT bring yourself in through the affiliate program, in order to get a discount. Such a case would be in violation of this Agreement.

For the purpose of this Affiliate Agreement, we will refer to a person that you bring through an Entry Point as an end-user.

Once the end-user passes through an Exit Point, it will become a New Affiliated Customer.

7.2) Tracking and Checkout

7.2.1) The system:

In order to properly track NewAffiliatedCustomer, the Squirrly company has switched from the old internal affiliate system, to the 3rd party affiliate system called iDevAffiliate.

The system we currently use is very great, runs amazingly well in terms of detecting connections and making attributions. Across multiple domain names, browsers and web pages that an end-user would go to before buying from us and becoming a NewAffiliatedCustomer.

That’s something that creates enormous flexibility in your marketing system, because you can define your own paths to purchase, your own programs and your own funnels.


7.2.2) Entry point:

Affiliate link: the default one from Squirrly’s affiliate platform (running through iDevAffiliate) or a custom one that you can re-direct to any page you want from the whole world wide web (as long as it’s not against this Agreement’s specifications).

Once someone from your audience clicks an affiliate link, that’s the entry point. The system will log that user as being referred by your affiliate account. Tracking is based on machine specifications, IPs, and others to make sure that the tracking will not get lost, regardless of how that person uses the web.

7.2.3) 90 Days

Tracking is kept for 90 Days since the day of entry.

If during these 90 days the users gets to the Exit point, then you receive commission.

The commission will be started according to the 7.3 specifications and according to each product subscription or payment plan.

However, if your NewAffiliatedCustomer buys a Squirrly SEO PRO in the first 30 days and then also buys a Squirrly SOCIAL PRO in the next 30 days (so somewhere between day 30 and day 60 of tracking), then you’d be earning commission each month for both products for as long as NewAffiliatedCustomer continues the subscription and according to section 7.3 of this Agreement.

If the NewAffiliatedCustomer also buys three Squirrly SPY reports on Day 75, you also get commission for that.

The last two paragraphs under sub-section 7.2.3 serve as examples and are not legally binding in any way.

7.2.4) Exit Point

Here’s the part where you need to bring the end-user.

You have the flexibility of taking that end-user to a landing page where you offer them a Free Coaching session, an ebook, training materials, free downloads, etc. You can then email them using a drip emailing sequence and by the end of it you can take them to an Exit Point. This is how you can make money out of our Affiliate Program without sending the End-User even once to a website owned by the Squirrly Company.

The Exit Point is a Checkout page on FastSpring (fastspring is the reseller we use to sell all Squirrly products under this agreement).

The Exit Point is localized for many countries and many markets, making it easy for anyone to see checkout information in their language and in their local currency.

You can bring an end-user through the Squirrly SEO Pricing Page. There, they will click on the pricing plan they desire and then reach the Exit Point in order to checkout.

Or you can send the end-user directly to an Exit Point, without having to make them pass through our websites.

Once an end-user completes the checkout process from the exit point, and makes a real payment to the Squirrly Company, that end-user becomes a NewAffiliatedCustomer.

7.3) Products and Commissions

7.3.1) Regular Commissions – these are the important ones:

These are the important commissions and also the important products. The ones outlined in 7.3.2 are exceptions.

30% commission on monthly payment plans for as long as NewAffiliatedCustomer continues the subscription plan(s).

Our LTV for the WP version of Squirrly SEO has increased from $70 USD / customer to way over $300 USD / customer making the affiliate program much more desirable and successful for our affiliates.

We have customers who have already spent well over $1,000 USD on Squirrly subscriptions.

It’s a market-proven product which has been sold to over 5,000 customers since Feb 2013.

You can stack commissions for the same NewAffiliatedCustomer.

You can basically sell:

  • Squirrly SEO PRO
  • Squirrly SOCIAL Agency
  • 3x reports with Squirrly SPY
  • ContentLook One Website Plan

all of these to the same NewAffiliatedCustomer.

As an example, in this case, you would earn $93 USD from that NewAffiliatedCustomer in the FIRST MONTH and then $48 USD / month every single month from then on.

All of this with product-market-fit Software as a Service business products that have already been proven on the market. It’s like having developed your very own SaaS business MINUS all the huge risk of running such a thing.

To make sure that you always get the Proper Pricing Plans, follow these pages. They will show you the types of subscription plans for each sub-product. For example: with Squirrly SEO you could decide to only try to sell the Business Plan, which brings in more money than the PRO does. The pages also help you see which features get included in each subscription plan:

Squirrly SPY (runs on any CMS, any type of website, any coding language)

Squirrly Social Pricing Page (runs from the Cloud, no need to integrate with any CMS, or website)

Squirrly SEO Pricing Page (the WordPress product: plugin + software)

ContentLook One Website Plan (runs on any kind of website: WordPress, Shopify, SquareSpace, custom PHP, anything)

We sell these products in over 90 countries.

Recurring 30% commission.

If your NewAffiliatedCustomer buys Squirrly SEO subscription for 7 months and Squirrly SOCIAL subscription for 16 months, then you would earn (at the time of writing this, given prices for PRO plans) $ 206.93 USD. For just one customer you refer to us.

There’s a lot you can win through this model AND BECAUSE Squirrly Company has market-proven products to offer through it’s affiliate program. We take care of the NewAffiliatedCustomers you bring our way, and that’s what makes them continue their subscriptions.

7.3.2) Extra Commissions

This sub-section 7.3.2 will cover exceptions. In the past we have denied all exceptions, but we’ve tested with a small number of affiliates and they make good money for themselves and for the Squirrly Company when they follow the terms properly. Therefore we’ve created this sub-section to allow you to sell special offers from the company to your audiences.

Notes about these extra commissions:

  • hard to satisfy conditions (read carefully to maintain a good standing with our program)
  • easy to sell the offers (customers love these offers). easy cash.
  • small commission (just 10% out of a smaller pie; as opposed to recurring 30% of larger pies)

The extra commissions cover special sales events, such as the One Year Plan offers, through which the Squirrly Company sells yearly recurring subscriptions for the Squirrly SEO PRO plan (for WordPress).

According to sub-section 7.5 we will deny or adjust commissions as we see fit, as per the terms outlined in this Agreement.

Therefore, if you want to promote the Yearly Plan to your own audience, make sure that you follow the terms written here in 7.3.2. Otherwise, you will receive $0.00 USD commission for such sales. (and you risk being kicked out of the affiliate program)

You may only promote the offer to end-users. They need to be end-users from before they were re-directed to the offer’s page. It’s important to keep this in mind.  You are not allowed to display the offer to people you haven’t already grabbed into your marketing system via the affiliate link provided to you by the Squirrly Company.

You are not allowed to display the offer to NewAffiliatedCustomer.

When selling the offer, you are NOT ALLOWED to point directly to the Exit Point. You are not allowed to create your own landing pages for the Yearly Plan. You will use exactly the landing pages that the Squirrly Company is using for these offers.

Here is the link we use for 2019: squirrly.co/ my-squirrly-reward-for-being-awesome /

That link gets updated with new content every month, during sales time. The copy of the page remains mostly the same in what concerns product info. Marketing text changes though.

It is your duty and responsibility to check that link during the proper time of the month. The proper time here meaning: when we have an active sales event.

Stay tuned to our email lists. Those are the only places where we announce these links.

That link is the only one you are allowed to use when promoting the Yearly Plans.

If you get a NewAffiliatedCustomer by promoting this offer, then the commission you get from that NewAffiliatedCustomer will be switched from 30% to 10%. (makes perfect sense: because these special yearly plans already have over 60% discounts applied to them).

For 7.3.2 we only offer the Yearly Plan of Squirrly SEO PRO for WordPress at the moment.

It’s the only yearly plan included.

7.3.3) NOT in the affiliate program at the moment:

Starbox PRO (will soon be added into the affiliate program, though)

ContentLook APP for Shopify (only handled by the shopify platform)

Squirrly SEO APP for Shopify (only handled by the shopify platform)

Education Cloud (currently a Free Product)

Squirrly Academy (currently sold through Udemy)

Website Analysis Plugin (a free product)

Extra Keyword Research in Squirrly SEO (add-ons people can buy inside Squirrly SEO)

Extra Focus Pages (add-ons people can buy inside Squirrly SEO)

7.4) Payment Threshold

You can only receive payment from us, once we owe you $100 USD or more in APPROVED commissions. Below that, we will not wire any money.

We will only wire money once we are asked to wire money.

We could make exceptions and wire them automatically once you start bringing a good flow of new customers through our doors.

7.5) Deny Commissions and Aspects of Manual Approval and Manual Changes

We reserve the right to deny commissions in case there are terms from this Agreement which were not respected in the sales process.

You have the right to ask about commissions that were declined for your account.

We approve commissions manually!

We can make manual adjustments to commission in case different exceptions occur, such as in cases like: 7.3.2 of this Agreement.

Commissions will be approved after a 30 days time period since the day the eligible purchase was made by an end-user your brought in. Why? We need to make sure there are no charge-backs or refunds for the orders which generated the commissions.

We need to make sure that the payments are final, before we approve the commissions.

Therefore, commissions will most likely be in a Pending state for the first 30 days since they were generated. Once approved by someone at the Squirrly Company, then the commission will be valid and you’ll be able to expect payment for it, as per the terms outlined in this here Agreement.

7.6) How you will be paid

We will pay you based on the commission that we established and have assigned to you in the affiliate database. (according to 7.5 of this agreement)

You can at any time check all the commissions inside your Affiliate dashboard.

You will be paid by Squirrly in your Paypal account, which is the only acceptable method for you to get money from us.

There is no fixed date for when the payments go out. No representative of Site can establish a fixed date for payments.

When you want to be paid, and are eligible to get the payment from us, contact us at [email protected] and we will establish a date.

7.7) Dealing with Refunds and Charge-backs.

Some New Affiliated Customers may use their banks to get chargebacks for their orders or to force refunds from our resellers. For such New Affiliated Customers you will not earn a commission.

The Squirrly Company does NOT usually offer refunds (except for the Squirrly Social Product).

You will only get a commission for people who have purchased and kept that purchase.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at [email protected]