Can You Outrank Amazon with Your WordPress Site? Absolutely!

08 Mar 2020
| Last update: 18 May 2020

Do you stand a chance to outrank Amazon with your WordPress site?

Is there anything you could be doing, so that Google will place the big ‘ol Amazon(dot)com below your site when people search for anything on the web?

Yes, I have good news for you: if you optimize using the SEO Live Assistant, then you can outrank domains with (much) bigger authority than yours. In some cases. Let me present you such a case:

Every single item on your site, if it has a URL, it’s basically a page of some sort (this is what WordPress calls a post type).

So every page, product, category, blog post needs to be fully optimized if you want it to be displayed on the first page of Google and other search engines.

How do you optimize it? – it’s not about Meta Description, Meta keywords, schema org, and other ideas.

The text needs to be optimized for your main keyword. This will create what is called: “search relevance”.

You need to pay attention to this.

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We used this over at Squirrly Ltd. to outrank Yoast, Moz, Amazon and a few others. As I said: it has nothing to do with anything else, than optimizing the text on any page after a main keyword.

Creating search relevance. And you need the SEO Live Assistant from Squirrly SEO to do it. I’ll show you sites that didn’t optimize to 100% and they didn’t manage to get the same results as we did and a few others who also optimized to 100%.

And we also outranked StackOverflow and Quora.

By making the text itself 100% optimized with SEO Live Assistant for the keyword: “Focus Pages”.

2 Billion results on the Google Search Engine if you search for “focus pages”. Focus and pages… these words are pretty common, so there’s bound to be a lot of competition.

Our users need to find our site and our ideas around this method of using “focus pages”, which is a method originally developed by Squirrly.

So how can we make one of our pages outrank 2 billion other pages and reach position 1?

I already told you: 100% with live assistant, but stay close to see examples of sites that ranked without 100% and those who couldn’t rank at all.

Depending on when you search “focus pages” inside Google.com, the first 3 positions will be assets owned by Squirrly. Then you’ll see the WordPress Directory (we had to optimize with the SEO Live Assistant inside the WP plugin description inside the directory!)

Before we optimized the text inside our page on wordpress dot org, our plugin’s page from the WP directory didn’t get shown on Google when people searched for “focus pages”.

Before we did the optimizations using the SEO Live Assistant, the pages ranked in top 10 were from:

StackOverflow (huge site, top 100 in Alexa)
Quora (huge site as well)
Moz
TheFocusJournal
Yoast
Amazon (yes, the super huge company).

We changed all that after optimizing. Some other sites also optimized using the keyword: “focus pages”. We ranked in top 10 pushing everybody else down.

Why us and not them? – because they only mentioned “focus pages” a few times inside their pages, but they didn’t use the SEO Live Assistant from Squirrly to optimize to 90% or 100%. Costly mistake…

Quicksprout (owned by Neil Patel and a few other experienced marketers) was the only one who didn’t optimize to 100%, but still ranked Top 10. Why? Because it has insanely huge authority on all SEO topics. And also because they optimized to a larger percentage than all the sites we’ve outranked. But mostly the authority.

Then we had sites like:

Kinsta
Plugin Archive
Search Engine Journal
Capterra
Bruce Clay

and about 10 more who optimized to 30% up to 50% maximum.

Because all of these sites (some also with good web authority) didn’t optimize the text better and write a better text for that keyword using the SEO Live Assistant, they didn’t manage to get to the first page of Google for that query.

So, it’s what it is. (favorite quote from “the Irishman”)

You need the SEO Live Assistant if you’re planning to take your WordPress site off the ground and have it shown to people on search engines.

If you want customers to find you, this is something you can’t afford to overlook.

Better Pages in the “eyes” of search engines, are those pages that will be 100% relevant to what your customers search for on search engines. There are a few more things like time on page that will change results, but getting your pages to true search relevance is what will get your page ranked on the first positions. Then it’s up to your text, your design, other UX mechanics to keep their interest up.

If I land on your page and you’re not talking about what I was searching for, then I’ll instantly leave, creating problems for search engines (because the search engines only make money if people like the results that get shown).

So without 100% optimization for the text, it’s highly unlikely that they will believe you really cover the desired topic properly.