If you’re not top 10 on Google or Bing, you don’t exist in AI Search.
A new website came our way for Florin Muresan’s Growth Program. Those 90 days are critical, because we get to fix even sites that look amazingly good on the surface. We’ve done that countless times before.
This website looked like it would be perfect and that we’d have to turn down the new client, because their SEO is already looking good and well taken care of…
However, in my 17 years in SEO, I’ve learned this:
If SEO and UX looks good, but sales don’t happen … then there are MUCH deeper issues at play.
My team said it’s good. We should move on. I said no, because he isn’t getting enough sales! There needs to be a reason. That SEO might not be so good.
And so we found the following:
Drive link 1 here – Google doesn’t understand which pages need to be ranked, because the keyword are cannibalized across the domain. We’ve fixed many such issues for clients over the past months, so I knew where to look.
Good news is that after fixes, sales go up.
Drive link 2 – their SEO wasn’t made by wannabes. I could tell. But when you have your SEO handled by a world-renown expert who built world-wide solutions like Squirrly SEO and ContentLook, plus all the algorithms that power our own Ranking Vision AI (which is NOT a llm tool; it’s not some API)… things are different.
Very different. If they implement what I write there, it will lead to another boost in overall sales.
And these are just the tip of the iceberg. I don’t have access to the site and their GSC + Google Analytics data. This is just part of something I’ve observed from the outside.
I bet there’s a lot more to be discovered.
If you feel your business isn’t where it should be, this is what you should start with.
