Google and LLM search (AI Search) don’t just look at isolated pages anymore. They try to understand entities: the business, the brand, the people behind it, the services, the locations, the expertise, the products, the reviews, the topics, and how all of these connect.
So when a client’s website is static, outdated, thin, or rarely updated, the business becomes a weak entity online. For AI Search, this makes it invisible. For Google search, this makes it fall down in rankings.
AISQ Growth solves this by continuously publishing fresh, relevant content that strengthens the client’s digital entity over time. These signals directly get businesses more new clients and the post you’re reading right now explains it.
I have told you before (here in this article) that you need to be ranked high on Bing and Google if you want new clients to find you on ChatGPT, Perplexity and Gemini. You can’t be displayed without this. That’s exactly why your Squirrly SEO subscription is well worth it.
What we’ve been doing for clients to get them found in AI search before their rankings reached TOP 10, was this:
- instagram, Facebook, TikTok, LinkedIn, Google Maps posts that give strength to their entities!
- posted many different times, to make sure there was always something related to the entities in the latest posts (and this is how your Squirrly Social subscription can become super valuable)
So if you take today’s entity advice, you’ll be able to get cited in AI search with your brand, company, people, locations, etc.
First, you’ll have your social media accounts doing this work for you.
Then, you’ll start gaining better positions in Google search and a lot of speed to reach TOP 10 by working on these entities.
This is a big change, because until now entities didn’t play such a large role AND (most importantly) it was hard to prove it.
Fresh Signals (fresh content on all platforms) are the biggest recent change in how search works on multiple channels.
Google pushed Google Caffeine in 2010, and started real-time indexing of social media posts for the very first time.
Over the years, they’ve created many systems that check if a business has a fresh enough overall presence. It even takes crazy things like “was there any recent traffic coming from email?” into account, to figure out if a business is really active enough.
Right now, clear descriptions of the entities and very fresh signals contribute to success more than ever. For AI Search it is vital. Without these, AI search will never work for you.
Gary Vee talks a lot about pushing out a lot of content, and he is not wrong.
While people have been sleeping on latest changes in the world of marketing, social media shifted to attention media. BIG CHANGE: algorithms on all platforms push your content to NON-Followers. Completely different to 2006-2025 algorithms. Since 2026, you can get reach and new clients from Facebook, Instagram, TikTok, Youtube Shorts (Youtube long-form sucks at this, though), LinkedIn even with having 10 followers.
Because of this, Bing and Google started following the trend and made fresh content more important than in all previous years.
For some clients we’ve worked with, we brought them from page 6 on Google back to page 1 (they had been on page 1 years ago), just by re-writing all the content they had already published on the site. We even have a special experimental feature in Next Level Marketing AI for this (but this is a story for another time).
This is to show how vital it becomes. However, more new content posted multiple times (in a clever manner, without flooding) helps a lot to improve rankings now.
And if you play your cards right and include entity data in your new blog posts and your new social media posts, then you also start showing up in AI search!
This is not about publishing more content only for freshness. It’s about strengthening your entities.
Changes to how you work on Entities
The New Evolution in Holistic SEO Is Entity Strength
In the old SEO world, businesses tried to rank pages.
In the new search world, businesses need to strengthen entities. While Focus Pages remain important, it’s also important for websites to have more content that helps to enhance the knowledge around your entities.
Google and AI systems need to clearly understand:
who your company is,
what your brand stands for,
what services you offer,
which people are connected to your expertise,
which locations you serve,
which topics you deserve to be trusted for,
and whether your business is still active, current, and relevant.
Fresh content is one of the most powerful ways to keep reinforcing those signals, across your sites, blogs and social media profiles. But it needs to be properly targeted, for it to work. Not just any content will make it happen.
That is why AISQ Growth is not just “content posting.”
It is an ongoing entity-strengthening system for your business.
We keep publishing fresh, optimized, relevant content that helps search engines and AI systems understand your business better every month.
AISQ Growth helps strengthen:
- your brand entity
- your company entity
- your founder and expert entities
- your service and product entities
- your local business entity
- your topic authority
- your freshness signals
- your trust signals
- your Google visibility
- your AI search readiness
Mix for the win.
You will find a good mix in time. Just keep in mind that you need
- entity strengthening on social media at least once a week
- entity strengthening on your blog at least once every two weeks.
And the content needs to provide clarity around each entity. You can win more, by finding a good mix between the entities.
Your company is an entity.
Your brand is an entity.
Your founders, team members, services, products, locations, and expertise are all entities.
The stronger and clearer these entities become online, the easier it is for search engines and AI systems to understand what your business does, who it serves, why it is trustworthy, and when it should be recommended.
You still need content for new keywords, to get more coverage on Google and Bing search, which (AGAIN) ultimately leads you to be recommended by Claude, ChatGPT, Perplexity and Gemini (as I write here).
And you still need to also create content that has editorial value and is genuinely interesting for people to read, even if it will not become a non-stop Evergreen SEO hit.
We’ve done a lot of work and I hope you take the time to read our findings and use them to supercharge your own business:
- Fresh Content is more important than ever
- Changing old content to new content and re-promoting it via social media profiles and email campaigns is also considered Fresh Content
- Mix content for new keywords, with content designed to empower your entities
- Social media is more important than ever for driving up entity strength
- Social Media no longer requires “followers” to work for you. It brings drawbacks for brands who had thousands of followers, but give an unfair advantage to businesses who don’t have many followers. Especially local businesses
- You’ve seen how the new search engines work with entities and why AI search doesn’t work without it.
