Redwood trees are some of my favorite trees in the world: strong, resilient, and reaching toward the sky.
Imagine your SEO content in the same way – deep, rooted, and towering above the rest. The taller the content (the more words it has), the more backlinks it attracts, just like the way a redwood tree reaches for more sunlight.
And typically, Google places these “redwood trees” of content higher in search positions.
But this doesn’t mean you should stuff your pages with fluff. If you’re blindly adding more and more text to a page, you’re not doing your SEO any favors. In fact, you might just be wasting your time.
Instead, make sure that each extra sentence adds value and is relevant to the search queries you’re targeting.
So, how can you master this art of marrying quantity with quality?
Here are some tried and tested tips to help you create compelling long-form content:
1️⃣ Dive Deeper into the Topic:
Elaborate on the subtopics related to your main topic. Don’t be afraid to delve deeper into the nitty-gritty details, if it helps satisfy user intent.
It’s not only about adding words but providing more context, background, and insight.
For example, if you’re writing about ‘Sustainable Energy Solutions’, explore different types of sustainable energy, historical developments, future projections, and the science behind them.
2️⃣ Create Comprehensive FAQ Sections:
If appropriate, include a FAQ section that addresses common questions related to your topic.
3️⃣ Include Expert Opinions:
Reach out to industry experts and include their insights in your content.
This not only adds credibility but also brings new perspectives and ideas that can lengthen your content.
4️⃣ Incorporate Reader Feedback and Questions:
Consider including common questions or feedback from your audience in your content.
Not only will this make your content longer, but it also ensures that you are addressing the queries and concerns of your readers, thus adding value.
5️⃣ Include Comparisons:
If relevant, consider comparing different products, techniques, or theories.
Detailed comparison guides provide immense value to the reader and can significantly increase your word count.
What Google cares most about when ranking search results is satisfying user intent.
You don’t necessarily have to get 1,500 words on a page for it to rank in TOP 10 on Google.
It may take 500 words, 1,000 words, or 2,500 words to communicate what a user searching on Google needs to know. That number will vary depending on the query you’re targeting.
However, getting your word count up to 1,500 is a good way to ensure that your chances of ranking will be very high.
And hey, I’m crossing my fingers that the tips I’ve shared in this article will make your job of writing long-form content a whole lot easier.