Lesson 5: The Benefits and Mistakes of Applying Expectation Marketing

As I’ve promised in the last lesson, here we’ll focus on the short and long-term benefits of expectation marketing. We will also concentrate on some of the most common mistakes. This way you can keep in mind not to make them in your efforts of implementing this strategy. To better understand each case, I will […]

Lesson 4: Getting Better at Expectation Marketing, an Actionable Plan

It’s all cute and sweet to talk about how this strategy works and what you’ll get after you apply Expectation Marketing but let’s get hustling. In the last lesson, we’ve given you a helping hand to audit your current plan. You now know if you have the key elements of the strategy. If you haven’t […]

Lesson 3: How to Audit Your Site to See If You’re Doing Expectation Marketing Right

By now you know what expectation marketing is and what advantages it can bring you. But is your marketing strategy going in the right direction? Or are you completely off when it comes to meeting the expectations of your audience? Are you completely off when it comes to meeting your audience’s expectations? Today I’ll offer you […]

Lesson 2: Why Is Expectation Marketing Important For Your Business

In our first lesson, we’ve talked about becoming experts in Expectation Marketing, what it actually is and how it helped us gain the trust of our visitors. If you haven’t seen it yet, start here. All of this information is a good thing to have, but let’s find out how it can positively impact your […]

Lesson 1: How Your Marketing Strategy Can Really Work

In the digital world, there have been several trends that have come and gone. That’s why the winning companies have found a Marketing Strategy that works well regardless of the dynamic nature of the world wide web. We see that all these changes, as well as the whole experience of the internet, have changed our customer’s […]

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