Contextual SEO Data: Help Google Understand What Your Page is Really About
During WordCamp London 2018, last week, we found out that people don’t know how to build the right context for Google.
You may have heard a lot of people saying that Google doesn’t care about keywords anymore, which is, of course, a very misguided thing to say.
If you’d be in the presence of great Speakers and Trainers like David Trayford, you’d know that keywords help great public speakers create stunning speeches. Special words that need to be found in text or speech aren’t a Google thing, nor an SEO thing. They’re how we humans understand messages.
Now, if you really want to build semantic context so that Google can clearly understand what the page is about, I’m writing today’s email.
There can be no search without words. What else could the search be based upon? It’s ridiculous. Yet a lot of people have been misguided into believing that.
What you need to know is that if you are writing about a “black panther party” which is related to the Black Panther Movie, then you’d be competing against the Black Panther Party, which is a political party…
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Unless you write on your page a couple of contextual SEO data (how I call it). Meaning: words like “movie”, “marvel comics”, “Marvel movie”, “t’chala”, “superhero costume” and other words which would make Google CLEARLY understand that you’re not writing about the political party, but about the movie.
Or something related to the movie.
Semantic search is all about understanding the “Meaning” of topics.
And the best way to help Google match the right topic to your article is to provide it with clear contextual words.
That way, Google will be able to always get a clear idea of what you’re writing about, and human readers will also easily identify that they’ve ended up in the right place, not on an activist website.
This is real Search Engine Optimization. You can make your texts better by providing contextual SEO data.
It’s super easy to do with Briefcase Labels.
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