This month, we ran the GEO/AEO Audit on 200 websites.
Different industries. Different types of content.
But every single one had the same problem.
200 out of 200 sites failed the question-style headings check.
The GEO Check 100% of Sites Failed: Missing Question-Style Headings
Here’s what’s going on:
Most articles are written around topics, not questions.
“Benefits of Email Marketing” instead of: “What Are the Benefits of Email Marketing?”
Totally normal way to write. Nobody is doing anything wrong.
But AI search works differently.
When someone asks ChatGPT, Gemini, or Perplexity a question, these tools look for content that clearly matches the way people ask those questions.
Question-style headings help create that connection.
A heading like “Benefits of Email Marketing” tells AI what the section is about.
A heading like “What Are the Benefits of Email Marketing?” signals that this section directly answers a question someone might ask.
The difference seems small. But for AI visibility, those small signals matter.
The good news? This is one of the easiest GEO fixes to make.
The fix: Take your main subheadings and turn them into the actual questions your audience is asking. Then answer that question directly underneath.
That’s it.
PRO TIP: Use the Keyword Research tool from Squirrly (included in the GEO-Ready Plan) to find the exact questions people ask, then turn those questions into your H2 and H3 headings.
Go check your own site right now.
Chances are, you have this same GEO gap hiding on some of your pages, and you would have no way of knowing unless you looked.
Run your own GEO/AEO Audit and find out. It takes just a few minutes, checks this and 7 other AI visibility signals, and shows you exactly what needs fixing.
