I want you to imagine something. A customer arrives at your online store and they’re interested in buying something.
The good news is: you actually sell what they’re looking for.
Great, right?
Except there’s a problem. They don’t know the exact product name. The potential customer kind of misspells it. Or maybe they describe what they want in a strange way.
Perhaps they type something like:
“I’m looking for a gift for my girlfriend who loves anime and gaming.”
What happens next?
On most ecommerce websites, the search bar expects the customer to know the right words.
- The right product names.
- The right categories.
- The right spelling.
And when they don’t?
– BOOM. “No products found.”
Think about that for a moment.
You did all the work of getting someone to your website. You already know this isn’t easy. You have products they would genuinely love.
But your own website can’t understand what they’re asking for.
What’s even worse: your website can’t even understand your own products, categories and your own store.
The end result of all this? – The shopping journey just… stops.
I find that fascinating. And horrifying.
What happens after those visitors arrive?
What happens when someone is ready to discover a product, but your store doesn’t understand the way they search? And doesn’t have the slightest clue what they might need?
Well, something very interesting is happening in ecommerce right now.
And I believe store owners and the people who build their websites need to understand it.
We’re reaching a point where online stores can begin to understand what shoppers mean, instead of simply trying (and FAILING) to match the words they type.
Where products can appear as someone is still typing. Wait… not just any products. Relevant products for what the shopper already began searching.
Where a shopper can ask for advice on what to buy from the store and receive recommendations from the store’s actual catalog.
Where the shopping experience can adapt to the customer’s needs.
And here’s a particularly interesting part:
You don’t need to rebuild your entire ecommerce website to introduce this kind of experience. Absolutely not.
We’ve been experimenting with this on a very basic WooCommerce store. Zero design work. The most basic thing I could ever do.
And the transformation in the search experience is something I really want you to see. Even the most basic thing you can think about can become a shopping paradise for website visitors.
Oh, and one of my teammates also made a very bare-bones Shopify that looked ugly. And the search experience still changed and became amazing, without investments in new designs and themes.
Which brings me:
I’d love to invite you to a special live event.
It’s called:
The End of Search As We Know It
📅 Thursday, October 29, 2026
🕒 12 PM New York / 4 PM London / 5 PM Central Europe
Discover the next evolution of online shopping, and what it means for the future of your store.
It’s a free, 75-minute live workshop for online store owners, ecommerce developers, and agencies. I’m going to be live and I will ask you to help me out with stores you’ll like us to test on the spot, to really understand what’s going to change.
We’re going to explore where ecommerce product discovery is heading.
- You’ll see real examples, live demonstrations, and some surprisingly revealing comparisons between conventional store search and a new approach.
- You’ll also receive a practical framework for evaluating your own store’s search experience.
And we’ll provide extra credits so you can start experimenting with the technology yourself.
Zero costs. I’m saying it right here.
You don’t need to buy anything to benefit from this event.
There will be a short optional launch offer near the end (under 8% of the whole thing), but that’s not why we’re organizing the workshop.
The main event is about learning something useful.
Something that might change how you think about the shopping experience you’re offering your customers.
And if you build websites for clients, I think you’ll find the implications especially interesting.
Here’s your invitation:
See you there!
P.S. Here’s something you can try today: search for a product on your own store, but deliberately use the wrong name or describe it without using its actual keywords.
See what happens.
You might discover something worth fixing before October 29.
