5 Benefits You Fear You’ll Miss Out On If You Invest In Content Writing Services

07 Apr 2015
| Last update: 24 Sep 2015

Content Writing Services are an Absolute Lifesaver! – Even though right now reading this gets you confused

It’s nearly impossible to produce high quality content and find the time to market it on a regular basis. This interrupts the flow of your business. This is why, if you outsource to the right people, it’s done for you so you can dedicate your time and energy to other aspects of your business.

Obviously though, letting go of stuff that you control 100% will make you fear losing some benefits that may come along with producing everything in-house.

5 Benefits You Fear You’ll Miss Out On:content writing services

1. Quality Control

Do you really have a process inside your team, where each article gets written by one author, then gets sent to a QA (quality assurance person, who checks the quality of the articles), then passed on to a professional proofreader?

Some agencies do offer this sort of process for every single article that gets produced by their in-house team, so you won’t miss out on this great benefit.

2. High Quality Content

You are able to pull this off. I’m sure of it. But the question is: how is time helping you out on this end? – most probably it’s killing you and you no longer have the time to really produce something high quality with your team. You won’t miss out on this by choosing a dedicated agency. Read below to find out more about how that works.

3. Audience Engagement On Social Media

How is all this going? Can you and your team still find enough time to organize all the social media campaigns and also create all the right messages?

Thing is, this may already be a benefit you think you have (by only doing things in-house), but you actually don’t.

4. Extra traffic from search engines, for the new blog posts

Wake up with new leads from the content you publish.

 

Chances are, you don’t optimize all your articles to 100% for SEO. Well, some agencies always optimize to 100% and you don’t even know it, because it doesn’t sound like some weird, spammy text.

Therefore, you’re already missing out on this benefit, because you ARE NOT working with an agency.

5. Integrated Marketing for the content you produce.

It’s awesome that you have a plan. A great agency will know to integrate the content they produce into your plan, so you won’t miss out on this by working with some professionals.

We’ve made the next section to show you that you’ll get all the right benefits and that some pretty horrible things will NOT happen if you invest in content writing services.
content writing services

These Things Certainly Won’t Happen When You Outsource Your Content – so you can rest easy

You’ll still get those benefits, so you won’t be missing out on anything. Here are 5 things that won’t happen when you hire an agency to help you out with producing content:

1)  Frequency Won’t Be Sporadic

Part of building trust is in direct proportion to providing content on a consistent basis. The professionals have the manpower to provide content that is specifically catered to your business on a regular schedule. You won’t have to worry about some personal crisis, or event, popping up and slowing the publication of your content to your audience.

2)  Quality Won’t Be Compromised

There is nothing worse than working with a client, or on a project, and stressing out because you know you still have an article to write for your site, but you can’t even slow down to think of a topic. Professional agencies have seasoned writers who have been screened and trained. They know how to obtain 100% optimization on every article. They’re trained in content marketing, therefore carrying the ability to draw your readers in, highlight your products, and lead them to conversion. You’ll never have to worry about a topic not fitting your niche or lacking in quality or effectiveness.

3)  You Won’t Be Side-Tracked By Social Media

One of the most effective ways to establish authority and create buzz is through social media. The challenge, however, is that when you market on social media, it’s far too easy to get caught up in all of the ‘white noise’ that’s infiltrating your brain. There’s conversations you can’t resist commenting on, article links you have to read right now or you’ll forget, and all kinds of other distractions that tear you away from the tasks your business is tugging at you to do. Thinking of five or six different tweets just to get your latest article on Twitter a mere five times in one day can suck a lot of time! Full service content writing services can do this for you. This saves valuable time and you will never again end up burning the midnight oil just to get everything done.

4)  No More Research!

Finding valid statistics, and researching topics that blend with your niche can take hours, sometimes days. Content writing services have trained experts who can research the newest trends, latest methods, and relevant statistics faster and more thoroughly than most of us. They then weave it into an attention grabbing article that leads your readers right into your sales funnel.

5)   No More Analytics, Broken Links, or Split Testing

Many website owners have Google Analytics installed in the back end of their sites, but they have no idea how to obtain or use the data it provides. What about those broken links? Do you know how to fix them? Then there’s the split testing to see what button color works best or what headline templates attract readers. When you’re a CEO, you already have too many hats. Content marketing is a highly specialized craft that takes years to master.  Professionals can take on this task so that you can stay focused on sales and leads.

Face it, you need to save your energy for product development and high quality customer service. The easiest, most cost effective way to do this is to contract with a content writing service. Take the unwanted burden off so that you can concentrate on growing and expanding your business today.

Content writing services really are a life-saver, but this one will meet your every need, specially catered to your budget and your needs. Dissolve your stress right now.

 

Lynn Silva

Content Writer at Squirrly
Lynn is an expert at infusing mental skills into online business to improve sales, productivity and personal branding.

Comments

6 Comments

  • Matija

    April 9, 2015 at 1:26 PM

    Hi there, nice post. I think the best tip is that a company can have integrated marketing channels when outsourcing. Which is great. Now I see too many companies hiring one for SEO, seconf one for FB, and third one for backlinking. I do think all digital channels are best leveraged if used integrated. Regards

    • Lynn Silva

      April 9, 2015 at 2:34 PM

      Hi Matija! 🙂
      Thanks for reading and commenting. You make a really valid point about integration, and yes, this is what Squirrly has tried to do. The most important aspect of integration is to take the burden off the client. When a company’s marketing is integrated, they’re able to focus on their customers, product development and expanding. In a sense, it sort of frees up that head space so that mentally, there’s room to focus on all of the other needs a company has. We pride ourselves in being able to make this happen for our customers so thank you again for pointing that out. Have a wonderful day! 🙂

  • Sonia Pitt

    April 10, 2015 at 2:26 PM

    A quality agency with a professional and skilled team with a great work culture will always add more values to a company. The problem arises when that same agency compromises with the quality for the work loads and this happens very often. For a starup company like us it is not always possible to hire a real good and professional agency because of budget limitations and has to depend on our internal resources.
    But yes, an experienced team will always be a good place to invest in which will pays off overtime for sure.
    Loved reading the post and thanks for sharing.

    • Lynn Silva

      April 10, 2015 at 3:34 PM

      Hi Sonia! 🙂

      Thank you for reading and commenting. I don’t think agencies compromise quality intentionally. I think it’s a lack of knowing how to handle heavy work loads. Agencies get overwhelmed and panic.

      Fortunately, for me, the CEO here at Squirrly has a very effective system in place that works regardless of our workload. Does my quality drop sometimes? Honestly, YES. However, because of how we’re set up, our articles go through so many editing, quality assurance and proofreading processes that it’s always caught BEFORE going to the customer. It’s actually a very good thing for a writer because I know that nothing that’s simply ‘mediocre’ will be published. It won’t be accepted by the CEO until it’s extraordinary. It’s also greatly improved my writing. The procedures that are in place here are unlike anywhere I’ve written for in the past, and I think these strict procedures are what sets Squirrly apart.

      I waited for A YEAR AND HALF to get hired here. The whole time, Florin, our CEO, watched me. He followed my work and only offered a position after I proved my writing potential. Usually, writers go to agencies. At Squirrly, it’s backwards. He picks and chooses his writers very carefully. This is another aspect that sets Squirrly apart from most agencies.

      No, this isn’t an advertisement for Squirrly, but rather the difference between a quality agency and a quantity agency. Content matters…but the bottom line is that quality content increases readers, establishes trust and sells your products and services.

      I have great respect for you for never compromising quality for quantity. A few years down the road, I think you’ll look back and see that you made a very wise decision. Take care, and don’t hesitate to contact any of us here at Squirrly. We’re here to help anytime. 🙂

  • Brian (@bbrian017)

    April 12, 2015 at 10:09 AM

    Hi Lynn,

    I also believe in outsourcing content writing because it helps in saving a lot of time. It’s not possible to create quality content everyday on a consistent basis and market them. Content writing and marketing are two separate things. Both of them require different strategies.

    Most blog owners are not very comfortable about outsourcing their content creation. But if you can find the right person, then you’ll have much more time on your hand to contribute towards brand exposure.

    • Lynn Silva

      April 15, 2015 at 4:13 PM

      Hi Brian! 🙂

      You hit the nail on the head. It’s SO difficult to have the mental energy to market, develop products AND produce quality content. If you’re wearing all of the hats, you can burn out fast. I’ve noticed that a lot of start ups come out really strong and because of all of the demands, the first thing that collapses is their content. The BEST solution is to outsource…but wow…finding the right provider can be a nightmare.

      You have to be clear on exactly what you want and make sure the provider can step up and give it. Sometimes, the difference between one person writing and a service with multiple writers is a huge advantage.

      The advice I’d give to anyone who needs, but is hesitant to trust outside writers is to contact the service. A compassionate service who is genuinely interested in helping instead of just making a buck will put your reservations at ease. When you find this service, you’ll know they’re they type that will grow your business through quality content.

      Thank you for taking the time to read and comment and come back and read again. : )

Enter to Win Licenses for Content Marketing Tools and Books from Neil Patel and Pat Flynn

x