The Strategy Brian Dean Used to Increase Conversion rate from .54% to 4.82%
That’s what Brian Dean did, and the strategy he used to increase his conversion rate by 785% is called the Content Upgrade.
With this strategy, you’re giving away a resource that is unique to each blog post – as opposed to offering readers something vague, like free updates or reports.
So, for example, if you have a blog post titled, Ten Tips on How to Build Your Email List, you could offer folks reading that page a chance to sign up to receive the complete: 25 Tips on How to Build Your Email List.
This is going to be much more enticing for them than a generic: Free Digital Marketing Tips ebook.
By giving away a post-specific resource, you can increase conversions, Brian Dean style.
Ready to give the Content Upgrade strategy a try? Here are five steps Brian recommends taking:
1: Find a high-traffic page on your site;
2: Think of a resource that would make the content better (an upgraded version of the content you already have on that page);
3: Create that resource;
4: Add the resource to your site;
5: See your email subscribers number go up;
Source: Brian Dean