Mastering SEO Strategy for New Website using Squirrly SEO

If you’re starting a new website, implementing an effective SEO strategy is essential to achieve visibility and attract organic traffic. Without a solid plan in place, your website may struggle to rank in search engine results pages (SERPs), making it difficult for your target audience to find you.

The key elements of an SEO strategy for new website

The Importance of Keyword Research

When developing an SEO strategy for a new website, one crucial aspect is keyword research. Without thorough research, you’ll be shooting in the dark and may fail to reach your desired ranking on Google’s first page.

Keyword research involves identifying the most relevant and high-performing keywords in your niche. These are the terms that your target audience is using to search for products, services, or information related to your website. By incorporating these keywords strategically into your content, you can increase your chances of ranking higher on search engine results pages.

seo strategy for new website

Squirrly SEO’s Keyword Research Tool

Squirrly SEO provides a powerful Keyword Research Tool that helps you discover valuable long-tail keywords for your website. Long-tail keywords are more specific and have less competition, allowing you to have a real chance of ranking higher on SERPs. With Squirrly SEO’s tool, you can find long-tail keywords that are relevant to your target audience and optimized for the specific country you want to target.

To access the Keyword Research Tool, you can navigate to Squirrly SEO > Keyword Research > Find Keywords, directly from your WordPress Dashboard.

You can input your desired keyword(s) and select the country you want to focus on. This way, you can choose the best words to optimize for, ensuring that your target audience within your country will find you. By selecting similar keywords suggested by Google and Bing, you can perform targeted keyword research specific to your country.

Once you’re in the tool, Squirrly SEO’s advanced algorithms will reveal top keyword opportunities and provide valuable associated data.

The competition metric is particularly important as it determines whether you can realistically rank your pages for specific keywords. By analyzing the authority of the top 10 sites ranking for a particular keyword, you can assess your chances of ranking as well.

Search volume is another critical metric that shows the number of search queries for a specific keyword. It allows you to understand what keywords and topics your customers are actively searching for on Google. By focusing on keywords with higher search volumes, you can target a larger audience and increase your website’s visibility.

Using the Keyword Research Tool for SEO strategy for new website, you can uncover 10-20 results by default, but with a Business account, you can perform a deep research to get insights for up to 50 keywords at once. This extensive research provides you with a wealth of ideas for creating relevant content that has the highest potential for achieving top rankings.

Find New Keywords with Squirrly SEO

seo strategy for new website

In addition to the Keyword Research Tool, Squirrly SEO offers the “Suggested Keywords” section, where you can discover untapped key phrases personalized for your site and country. This feature allows you to consistently find new keywords, even if you’re not actively conducting keyword research.

To access the Suggested Keywords section, you can follow the same steps as accessing the Keyword Research Tool: Squirrly SEO > Keyword Research > Suggested Keywords, from your WordPress Dashboard.

Optimizing Your Content with Squirrly SEO’s Live Assistant

When embarking on the development of an SEO strategy for new website, one essential step is identifying the most valuable keywords. Once you have identified the most valuable keywords for your website using Squirrly SEO’s Keyword Research Tool or Suggested Keywords section, it’s time to optimize your content. Squirrly SEO offers a powerful feature called Live Assistant, which guides you through the optimization process to ensure your content is fully optimized for your target keywords.

seo strategy for new website

To access the Live Assistant, you can open a new post or page in your WordPress Dashboard. The Live Assistant will load on the right side of the screen as a floating box and you can move it from right to the left as you like. (simply click on the Assistant, Hold, and Drag it anywhere you want)

The Live Assistant analyzes your content and provides optimization recommendations based on the keyword you’re targeting. It guides you in using the keyword effectively in your title, headings, and throughout the body of your content. It also suggests improvements to your content’s readability and other crucial on-page SEO factors.

By following the guidance provided by Squirrly SEO’s Live Assistant, you can ensure that your content is fully optimized for your target keywords, increasing your chances of ranking higher in search engine results.

Organizing Your Keywords with Squirrly Briefcase

Developing an SEO strategy for new website requires careful planning and execution. To effectively manage your keyword opportunities and build a comprehensive SEO strategy, Squirrly SEO provides a feature called Briefcase. The Briefcase allows you to store and organize your best keyword opportunities in a single place, making it easy to track and strategize around your main keywords.

seo strategy for new website

To access the Briefcase, you can navigate to Squirrly SEO > Keyword Research > Briefcase, from your WordPress Dashboard.

With Squirrly Briefcase, you can add keywords directly from the Keyword Research results by clicking on “Add to Briefcase.” This feature is especially useful when you want to optimize a post for multiple keywords or when you come across valuable keywords during your research.

You also have the option to assign labels to the keywords in your Briefcase. Labels help you organize your keywords into tighter groups and build winning SEO strategies. For example, you can group keywords based on different stages of the customer journey or based on search intent. This allows you to stay organized and prioritize your SEO efforts effectively.

By leveraging Squirrly Briefcase, you can have a clear overview of your keyword opportunities, track your optimization progress, and ensure that your SEO strategies remain focused and organized.

Monitoring and Adapting with Squirrly SEO

SEO is an ongoing process, and it’s essential to continuously monitor and adapt your strategies to stay ahead of the competition. Squirrly SEO provides several features that help you stay on top of your SEO game.

seo strategy for new website

As part of its comprehensive suite of features, Squirrly SEO offers an invaluable tool called Focus Pages.

This feature enables you to closely monitor and adapt your optimization efforts for specific pages on your website. By selecting key pages that are crucial to your online success, you can track their performance in search engine rankings, organic traffic, and engagement metrics. Armed with this data, you can continually assess and adapt your strategies to stay ahead of the competition and ensure your targeted pages achieve maximum visibility and conversions.

Squirrly SEO Audit plays a vital role in the ongoing monitoring and adapting process.

This feature empowers you to conduct regular audits of your website’s SEO health. By thoroughly scanning your website for technical issues, on-page optimizations, and other crucial factors, the audit provides you with actionable insights and recommendations. Armed with this information, you can proactively identify areas that require attention and make the necessary adjustments to optimize your website’s performance. The Squirrly SEO Audit feature ensures that you are consistently monitoring and adapting your strategies to maintain a strong SEO foundation.

Squirrly Google Rankings monitoring feature provides data on the performance of your website in Google search results.

This monitoring capability allows you to closely track your website’s rankings for specific keywords and assess the impact of your optimization efforts. By monitoring these rankings, you can identify trends, spot potential opportunities or threats, and adapt your strategies accordingly. Squirrly’s Google Rankings feature ensures that you have the necessary information to make data-driven decisions, enabling you to continually refine your SEO strategies and maintain a competitive edge in the ever-evolving digital landscape.

seo strategy for new website

By leveraging these features, you can adapt your SEO strategies, incorporate new keywords, and optimize your content to reflect current trends and search patterns. This ensures that your website remains relevant and competitive in the ever-changing SEO landscape.


Implementing a solid SEO strategy is crucial for the success of your new website. By leveraging Squirrly SEO’s powerful tools and features, such as the Keyword Research Tool, Live Assistant, Briefcase, and monitoring capabilities, you can effectively optimize your content, target relevant keywords, and improve your chances of ranking higher in search engine results pages (SERPs).

Start by conducting thorough keyword research using Squirrly SEO’s Keyword Research Tool or Suggested Keywords section. Identify long-tail keywords that have lower competition but are still relevant to your target audience. These keywords will give you a better chance of ranking higher in SERPs and attracting organic traffic.

Once you have your target keywords, optimize your content using Squirrly SEO’s Live Assistant. This feature provides real-time feedback and suggestions to help you effectively incorporate your keywords into your content. It guides you in optimizing your title, headings, and other on-page elements to improve your content’s visibility and relevance to search engines.

To stay organized and build a comprehensive SEO strategy, utilize Squirrly Briefcase. Store your best keyword opportunities and assign labels to group them based on your specific needs. This way, you can easily track and manage your keywords, ensuring that you optimize your content for the right keywords at the right time.

Remember that SEO is an ongoing process. Continuously monitor and adapt your strategies based on the performance of your keywords and the changing search landscape.

By utilizing the various features provided by Squirrly SEO, including keyword research tools, performance tracking, and optimization recommendations, you can maintain a proactive and adaptive approach to your SEO strategy for new website. This allows you to stay ahead of the competition, increase your website’s visibility, and drive organic traffic to achieve long-term success.

Andreea helps us stick to our Core Values of Delivering Happiness to our Customers. She loves Carcassonne, music and big fan of Digital Marketing Superstars program.

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