Think about a person you admire dearly.
Right away, not only their name popped into your head but also those specific traits and qualities that define them.
If someone asked you more details about this person, you would be able to outline on the spot what recommends them.
That, my dear reader, is called personal branding done right.
So, what do you want people to say about you?
We want to give a helping hand here, that’s why we compiled this article with personal branding tips for beginners.
If you think that this article is not enough, then download our free straightforward guide for fool-proof personal branding.
Why should you invest your time in this? How can it help you? How does it make your blog stand out from the crowd?
Those are some of the questions this article will answer for you.
Let’s get started.
Every piece of information that exists online about you defines your brand. Personal branding is all about the idea that success comes through self-packaging. Marketing yourself as a brand.
So it is vital to find out what defines you. You need a solid statement.
Every piece of information that exists online about you defines your brand. Click To Tweet
Research what others say about you.
Find the positive and the negative. When it comes to personal branding tips, you should know that you don't really have to create a personal brand from scratch. You already have one.
So in order to show the real you, you have to properly manage your brand. What people see online about you should be what you want them to see.
Personal branding is important because it sends a strong message about who you are. A brand’s message is unambiguous – it clearly states what you have to offer. This gives you a great boost in credibility.
By constantly delivering what your brand statement says, you put yourself in an expert's position.
If stakeholders see you as being reliable, trustworthy and competent, you’re half way there. All the personal branding tips in the world can’t help you if you don’t own those qualities.
Prestige is something you gain. Having it makes your decisions more meaningful. Personal branding influences prestige as long as it is based on:
- Professional position
- Personal style
You’ll have to be 100% sincere and true to your personal brand. In other words, your real image must match your marketing.
Your personal brand's message should clearly state what you have to offer. Click To Tweet
This is one of the best online personal branding tips. Successful branding is all about finding people who share your views. It might sound a bit weird, but this is how you manage to influence their behavior/decisions.
You can see that the niche is extremely important. You’ll need to find this from the start. Create your personal brand around your niche.
The way you advertise yourself online must match the real you behind closed doors. Click To Tweet
Identify what separates you from the rest. What makes you the better choice? What's the one thing you offer that no one else can? Do you have authority in your field? Use that.
Many experts say that personal branding should be used exclusively to attract business opportunities. A strong personal brand will send a positive message to thought leaders in your niche as well. They will want to work with you.
Some people even managed to score great jobs thanks to their personal brand.
Related to personal branding tips – start locally. Concentrate on your community at first. Become an expert in their eyes.
Market yourself as the professional everyone would like to have on their team. Click To Tweet
Then grow and scale your personal brand accordingly.
Having a strong personal brand will give you an edge over a regular brand. People trust people more than companies. So the change you are preaching can become a real movement. Led by you.
But to achieve this, you’ll need authority and actions. Real actions. Taking your ideas and making them tangible. You need to make a positive impact in a real way.
Becoming a movement leader means that people see in you an ideal. You become their leader as well.
People trust people more than companies. Personal branding enables you to lead a movement. Click To Tweet
What’s the first thing that comes to mind when you think about soda? Is it coke? Does that make you think about Coca-Cola? That’s mindshare.
When a person says he or she is googling something, you instantly know he/she is searching for something on Google.
Your personal brand can earn mindshare as well. Granted, it is a bit harder to achieve this when compared to big corporations.
Mindshare is the frequency to which your brand is associated with a theme in the minds of your audience.
Your brand name needs to become a synonym for your products and services. Click To Tweet
Here’s an example to help you understand the concept. In popular TV series “How I met your mother”, the main character is Ted Mosby. A couple of seasons in, all the other characters who know him start using the phrase “mosby her”. It means telling a girl you love her on the first date.
This is another benefit of having a great personal brand. You’ll eventually reach a point when your perceived value as a professional will be greater than your competition’s.
Here are some tips to help you achieve this through personal branding:
- Focus on quality, not price – “best price” sends a different message compared to “lowest price”.
- Useful social proof – get reviews and testimonials about your work.
- Use HARO to your advantage – Help a Reporter Out is a great way to end up with your logo featured on a media site.
- Create an awesome About page – there are tools that can help you get that professional look. You’ll also find useful tips and tricks in this eBook. It teaches you everything you need to know.
- Add a great author box to every article you write – again, use the tools available to get the most out of this. We recommend Starbox because it is easy to install (no coding skills required). Also, it has a clean design yet offers great functionality.
Achieve a higher perceived value of your personal brand by focusing on quality, not price. Click To Tweet
Now You Know
The facts mentioned above are the benefits you get for having a great personal brand. Look at them as reasons to start working on building your personal brand.
Creating a powerful personal brand takes time and work. You can’t achieve this in a few weeks. So be sure to arm yourself with all the patience and hard work it requires.
As long as you stay true to yourself and your audience, you’ll be able to enjoy all the gains mentioned above.
And now that you know the benefits, you can get down to work. We can help with that as well.
Download the complete guide on personal branding. It helps you with everything from A to Z.
Feel free to leave your questions or your comments down below.