According to some bloggers, it’s better to spend 80% of your time promoting content, and only put 20% of it intro creating it. That’s definitely one school of thought we can get behind, as there’s no point to creating excellent […]

“Jack of all trades, master of none.” The quote you’ve just read describes many content marketers. It’s quite sad. The vast majority of content marketers know a bit of everything and even possess the required skills to step in the […]

Hey there, Can you believe we’ve reached lesson eight already? It’s time to push things even further! You now have the skills needed to employ more advanced methods to get better results from your content. Of course, many webmasters and […]

Render, measure and get results. Every marketer’s dream, right? Or at least this is what most of them picture themselves like. Always in control, always in charge. But then reality kicks in and you have to remind yourself that your […]

Welcome to Lesson 6! This lesson is all about keeping track of your email marketing campaigns by focusing on the metrics that really matter. It was important to approach this topic, considering email marketing is a staple of online marketing, […]

Every website owner has to be able to precisely analyze their content’s performance, regardless of its type. In that case, there’s mostly just one solution: Google Analytics (GA). You’d be amazed how many aspects it can track! And does it […]

Building a powerful marketing strategy is going to define its success. At the same time, you can’t create a strategy without putting together a team. The dream team, if you will. Each and every member will have their set of […]

So you’ve created great content by working like a passionate and dedicated human. Work, work, work! That’s great and you should be proud. But what is the first thing your content is generating? Data. Lots and lots of data. Just […]

Welcome back! Ready for a new round of growing knowledge? We sure are. And our squirrels as well – except they only grow strong teeth to gnaw at their nurturing hazelnuts. Oh, wait, are we talking about “strong”? Then, it’s […]

Good to see you back! We hope Lesson 1 had you like : I think you’ll agree when I say creating content is quite the adventure in itself. It is fun, it enables you to share ideas, but the real deal is making the […]

Hey there, So glad you’ve joined us. Since this is our first lesson and we’re starting to get to know each other, I think it’s only fair I should tell you something about me. I have a thing for watching […]

Looking back at 2016 statistics, it’s safe to say writing creative headlines will have a huge impact in 2017. We now know that readers only share content that touches them in a personal way. The Content Marketing Institute has published a new […]