Squirrly SEO – The Best Alternative to Google Keyword Planner?

29 May 2017
| Last update: 27 Jun 2017

“Why would you even look for an alternative to Google Keyword Planner?” may be your first question after reading the title of this article.

It’s really a good question, don’t get me wrong!

However, the answer is plain and simple: if you’re working on improving your website’s SEO, Google’s tool just won’t do.

Many don’t realize the Keyword Planner is meant for advertising purposes.

But before we get started on Squirrly’s SEO alternative to Google Keyword Planner and why you should use it, let’s do a quick round-up of why you should use the latter.

 

The Keyword Planner for Advertisers Was Created by Google

That above is probably the most comprehensive and straight to the point piece of information you need to know.

It clearly states so on the tool’s landing page: “Plan your Search Network campaigns, get performance insights and see keyword ideas”.

 

alternative to google keyword planner

Granted, it can be used for SEO purposes as well, but the results won’t hold as much value as you’d want them to.

By using the Google Keyword Planner you can research:

Keyword ideas based on a phrase, landing page or product category

Average monthly search volume for a specific timeline

Volume trends for a single keyword or group of keywords over time.

 

So if you’re just starting your PPC campaign using AdWords, using this free research tool is a must. Especially since it gives you great ad group suggestions.

But that’s about it.

Additionally, you have to agree on the fact that the Keyword Planner isn’t so intuitive for new users. It is complex and you may find yourself wasting a lot of time before you get the results you wanted.

So for SEO purposes, you should avoid it.

 

The Benefits of Using an Alternative to Google Keyword Planner

So far we have one thing straight: Google’s free tool is meant to be used by advertisers. It’s the place where it excels and offers the best results.

alternative to google keyword planner

There’s also another vital aspect you should know. You need to launch at least one active campaign to be able to use Google’s Keyword Planner. It means you need to go through all the setup for your AdWords account, campaign creation, and billing before you get access.

More wasted time.

Search engine optimization involves a different approach. It also requires time to create great content and make sure it ranks as high as possible in search results.

So, an alternative to Google Keyword Planner should be:

 

Introducing Squirrly's SEO Keyword Research Tool

alternative to google keyword planner

Obviously, we’re biased. Even if we believe it’s the best keyword tool for SEO, we won’t state that. In the following lines, we’ll focus on presenting its capabilities, interface, features and the SEO needs it takes care of.

But before we get started, there’s an important aspect which needs mentioning.

In fact, the entire Squirrly SEO plugin for WordPress has been revamped. You can check out the launch in the video below if you want to learn more about the other cool features it now offers:

Let’s get back to our topic and see the benefits of Squirrly’s SEO alternative to Google Keyword Planner.

 

1

It Helps You Save Time and Work More Efficiently

I kept mentioning the fact that Google’s free keyword research tool is complex and eats a lot of time, especially if you’re not an AdWords specialist.

Using Squirrly’s keyword research tool gets that out of the way. The interface is super clean and intuitive and even WordPress newbies will be able to understand and take advantage of the tool.

alternative to google keyword planner

There’s no setup involved – apart from Squirrly’s SEO plugin initial setup.

The tool is on your WordPress website, so you don’t need to open another tab. You can do the research when creating a new post or from Squirrly > Keyword Research.

You just input the topic you’re interested in and the keyword tool gives you all the results relevant for yourself… and more. A lot more.

You can use the tool either to create your overall keyword strategy or right when you start working on a new article.

 

2

It Gets You SEO Relevant Data

Squirrly’s keyword research tool is meant to be used just for SEO purposes. It is designed and optimized with this in mind.

Not only the results will include a plethora of useful keywords you may have never thought about, but each of them has personalized data attached.

Let’s take a quick example. Using Squirrly’s keyword research tool for “keyword research tool” generates the following results (click to enlarge):

That’s 71 keywords you can actually rank for. But we haven’t got to the best part yet.

 

3

Personalized Ranking Data and Insights

Wouldn’t you like to know how much work you need to put in to be able to actually rank for a certain keyword?

Squirrly’s keyword research tool gets you just that.

Each keyword from the results generated contains useful information.

Yes, the competition field is personalized. Squirrly has developed a unique algorithm which takes into account a few important aspects related to your domain, in order to calculate the ranking opportunity.

squirrly keyword research tool

Recent discussions is a metric which measures how much buzz there is, at the moment of interrogation, around that specific keyword. Squirrly calculates that ‘value’ by analyzing social media posts, Google SERP interrogations and so forth.

The exact search is another valuable metric related to the search volume of that specific keyword on a monthly basis. The value may variate from time to time.

Competition is maybe the most important metric you need to take into account before deciding to tackle a specific keyword. ‘Difficult to rank’ means you will need to invest a lot of work and content, but without any guarantee, you will be able to outrank your competition.

Other values include ‘Easy to rank’ and ‘Very easy to rank’ – these are the ones you should focus on if your website doesn’t have the authority it needs to surpass the competition.

Trend is the final metric which helps you rank higher. A ‘going up’ trend means there’s a lot of online buzz, while a ‘going down’ trend means there’s no longer so much interest around the topic.

 

4

It's Part of a Complete SEO Suite

squirrly-seo-plugin

Another great aspect about Squirrly’s keyword research tool is that you’ll use it as part of a complete SEO suite which enables you to rank your content higher and get more organic traffic in a smart and good looking way.

In fact, the keyword research tool is just a small part of Squirrly’s SEO plugin for WordPress which also contains:

 

It Is Time to Take Your SEO Strategy to the Next Level with Long-Tail Keywords

keyword research tool

Just take a second and try to imagine how much content has been already published about a certain topic. Naturally, that content is optimized for certain keywords and those pages get a lot of traffic.

Can a low authority website actually compete with that? Maybe it can. But it will take months, perhaps even years to outrank the thought leaders in their niche.

So instead of targeting extremely broad keywords such as “social media”, you should follow a smarter approach: long-tail keywords.

They’re basically groups of three to five words which don’t bring in as much traffic or interrogations as generic keywords.

However, long-tail keywords allow for better targeting. You can use them for specific searches with high user buying intent.

They also have less competition, which is really awesome, especially for low authority websites.

best keyword research tool

Here’s why using long-tail keywords along with Squirrly’s alternative to Google Keyword Planner is the best SEO strategy.

 

1

More Precise Targeting

Long-tail keywords give you access to a specific intent. By targeting these limited searches, your content is likely to be a lot more relevant to what people actually need versus searches with a more generic term.

It will also let you get more qualified leads, which may result in a better conversion rate.

 

2

Low Competition Lets You Rank Easier

You can easily imagine a long-tail keyword doesn’t generate a high volume of searches. But that’s not always a negative aspect.

Less popularity also means fewer businesses will compete over those interrogations. So you can step in and rank #1 with ease.

It is far better to have a 60% CTR from 100 impressions than to get a 0.2% CTR from 1.000 impressions.

 

3

Higher Ranks Boost Your Website's Authority

Once you get the #1 spot in Google SERPs for certain long-tail keywords, your domain’s authority will increase.

This will or should let you tackle broader keywords and rank higher with ease.

 

What Are You Waiting for?

squirrly seo 2017 launch

Never forget SEO is a long-term strategy which gets you results, but only if you work for them.

You should go ahead and get Squirrly SEO plugin and start taking advantage of our alternative to Google Keyword Planner.

If you need any help or have any questions, feel free to post them in the comment section.

Adi Bot
Social stuff

Adi Bot

Content Writer at Squirrly
I write on different topics in several places. One of them is Squirrly's blog. I'm also a bronze-type of video games player and a PPC campaigns master wannabe.
Adi Bot
Social stuff

50 Comments

  • Milton Goh

    May 31, 2017 at 9:01 AM

    This sounds really powerful! I have been using Google Keyword Planner all along and getting good results. Who knows how much better the results can be with Squirrly? 🙂

    • Squirrly

      June 2, 2017 at 7:48 AM

      Skyrocketing!

  • robin rue

    May 31, 2017 at 10:56 AM

    I need to be better about keywords. I need do so better research!

    • Squirrly

      June 2, 2017 at 7:48 AM

      Squirrly can help! 🙂

  • Shannon

    May 31, 2017 at 12:16 PM

    I haven’t heard of Squirrly before, but it sounds so helpful! Thanks for the in-depth tutorial on how to use it!

    • Squirrly

      June 2, 2017 at 7:47 AM

      Thanks for the comment, Shannon!

  • Jessica Taylor

    May 31, 2017 at 1:56 PM

    I have never heard of Squirrly. I need to look into them!

    • Squirrly

      June 2, 2017 at 7:47 AM

      Keep us posted and let us know if you need our help with the tool.

  • Enricoh Alfonzo

    May 31, 2017 at 2:03 PM

    Such an informative and thought provoking post. i had no idea on alot of this especially to do with SEO. you’ve enlightened my perspective

    • Squirrly

      June 2, 2017 at 7:46 AM

      Glad we can help!

  • Amber Myers

    May 31, 2017 at 5:54 PM

    Your posts are always so helpful. I need to pin this so I can keep your tips in mind. Thank you for the help!

    • Squirrly

      June 2, 2017 at 7:46 AM

      Thank you for reading, Amber!

  • Nellwyn

    May 31, 2017 at 8:20 PM

    I’ve used this tool before and have found is so helpful as I teach myself more and more about SEO. I’d definitely recommend it as well.

    • Squirrly

      June 2, 2017 at 7:46 AM

      Thank you!

  • Claudia Krusch

    May 31, 2017 at 10:22 PM

    This sounds really interesting and so easy to use. I will have to check it out and see if I want to use it.

    • Squirrly

      June 2, 2017 at 7:45 AM

      If you do SEO, then you will definitely find it helpful.

  • Shirley

    June 1, 2017 at 5:57 AM

    Thanks to sharing this tool. I always try to use new tools and this tool seems to be helpful as compare to others which i am using now.

    • Squirrly

      June 2, 2017 at 7:44 AM

      Thanks, Shirley. Glad this article helps.

  • David Elliott

    June 1, 2017 at 7:29 AM

    I am sure that Squirrly can do a lot for you. Although I really have not had any experience with the Google product either. I will have to look into both really.

    • Squirrly

      June 2, 2017 at 7:43 AM

      Squirrly is for SEO. Google’s tool is for AdWords. Two different purposes, hence two different tools.

  • Elizabeth

    June 1, 2017 at 7:39 AM

    This all sounds so very complicated, but I suppose like anything it’s easy once you learn it. I should investigate further!

    • Squirrly

      June 2, 2017 at 7:42 AM

      If you have further questions, let us know.

  • Elizabeth O.

    June 1, 2017 at 2:23 PM

    A keyword planner will help you maximize the keywords that you can use in your posts. This is an awesome tool and it’s really helpful especially for those who are new to the whole SEO strategy.

    • Squirrly

      June 2, 2017 at 7:41 AM

      Hope this article helps!

  • Jackie

    June 1, 2017 at 2:54 PM

    Thanks for the info. This is really helpful and I think this will be beneficial and help me tremendously with improving my seo. What an amazing read and blog post.

    • Squirrly

      June 2, 2017 at 7:40 AM

      Thanks for reading, Jackie!

  • Tiffany Meiter

    June 1, 2017 at 6:22 PM

    This is amazing! Thank you, I have really been struggling with SEO and am excited to try this.

    • Squirrly

      June 2, 2017 at 7:38 AM

      Thanks, Tiffany! Let us know how it goes.

  • Chemady

    June 1, 2017 at 7:54 PM

    I can see that there are a lot of benefit attached to the use of Squirrly SEO. Great post.

    • Squirrly

      June 2, 2017 at 7:37 AM

      Thank you! We hope you’ll try it out if you have a WordPress site.

  • Louise

    June 2, 2017 at 2:23 AM

    I have to be honest and say I didn’t get on with Squirrly when I tried it. I may have to give it a second chance though as reading this article makes it sound fantastic!

    Louise x

    • Squirrly

      June 2, 2017 at 7:37 AM

      Thanks for the feedback, Louise!

  • Amanda Tento

    June 2, 2017 at 4:10 AM

    It makes total sense to use an alternative to google for seo. It seems like we bloggers ( I am am super green) seem to rely on the for everything. Thank you for the insights!

    • Squirrly

      June 2, 2017 at 7:36 AM

      Thanks, Amanda!

  • Megan

    June 2, 2017 at 6:19 PM

    Wow I had no idea! This gives me great insight!

    • Squirrly

      June 5, 2017 at 7:47 AM

      Glad this helps, Megan!

  • Peachy @ The Peach Kitchen

    June 3, 2017 at 4:06 AM

    It’s my first time to hear about squirrly and I think it would be nice to give it a try. I might like it.

    • Squirrly

      June 5, 2017 at 7:48 AM

      Let us know if you do!

  • Blair villanueva

    June 5, 2017 at 4:47 AM

    Thabk you for your tips! I’ve been using Google keyword planner, so this is a good chnace to try alternatives.

    • Squirrly

      June 5, 2017 at 7:50 AM

      Thanks for reading, Blair!

  • Lynnette Joselly

    June 5, 2017 at 9:28 PM

    Google has it all! Good keywords can definitely help increase traffic so thank you for sharing. I need to check out this tool and incorporate it into my blog.

    • Squirrly

      June 7, 2017 at 2:01 PM

      Thanks, Lynnette!

  • Iris Pulga

    June 5, 2017 at 11:22 PM

    Bookmarking this! I use SEMRUSH for my KW research but this one looks promising! Thank you!

    • Squirrly

      June 7, 2017 at 2:02 PM

      Thanks, Iris! Let us know what you think.

  • Michael

    June 7, 2017 at 4:22 PM

    i have been using squirly on http://freightdrive.info for like 3 years now. the plugin has been great with different upgrading n updates. thanks a lot for monthly analysis on my website to know how to improve.

    • Squirrly

      June 9, 2017 at 9:13 AM

      Thank you, Michael! It’s great to have you onboard.

  • Warren Breakwell

    June 10, 2017 at 7:36 AM

    Hi
    I have been using Squirrly for over 2 years now
    Its helped me rank in number one position on Google.com for 5 specific keywords for my niche and have been for many months. This tool has given my the ability to to reach the targeted audience that l need and made my seo efforts so much easier. I used Yoast for awhile but Squirrly is so much better. Thank you

    • Squirrly

      June 12, 2017 at 12:29 PM

      That sounds great, Warren! Thank you for the lovely feedback.

  • P V Ariel

    June 11, 2017 at 6:32 PM

    Hi Adi,
    This is really a great information.
    It looks like a wonderful alternative will surely try this on our pages.
    Thanks for the shout out.
    Keep sharing.
    May you have a great and profitable week ahead.
    Best Regards
    ~ Philip Ariel

    • Squirrly

      June 12, 2017 at 12:31 PM

      Thanks so much!